For decades, the path to stardom in the music industry has usually gone through a major record company. Almost every artist today who reaches the top of the charts — whether Kanye or Adele, Beyoncé or Drake — has gotten there with help from one of the three conglomerates that control around 80 percent of the business: Universal, Sony and Warner. Now Spotify is experimenting with another approach, one that is making those labels nervous.
Over the last year, the 12-year-old company has quietly struck direct licensing deals with a small number of independent artists. The deals give those artists a way onto the streaming platform and a closer relationship to the company — an advantage when pitching music for its influential playlists — while bypassing the major labels altogether.
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K-SQUEEZ | DETROIT, MI
Haling from the Motor City, in 2007 he was discovered by Eminem’s finders the Bass Brothers. His demo got cut short when Eminem signed Bobby Creekwater/Cashis and assigned them to the Bass Brothers for production. K-Squeez is currently working on new music and pursuing his next label/distribution deal. The talent, passion, and dedication that he has for the music is the reason why he is well on his way to being one of the top artist in the industry.